Privacy Policy

1. Introduction

RestUp (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, restup.store, and use our services.

We comply with the Protection of Personal Information Act (POPIA) of South Africa and other applicable data protection laws.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and contact information (email address, phone number)
• Shipping and billing addresses
• Payment information (processed securely through Paystack)
• Order history and preferences
• Communication preferences

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, links clicked)
• Analytics data (with your consent)

3. How We Use Your Information

We use your personal information for the following purposes:

• Process and fulfill your orders
• Provide customer support and respond to inquiries
• Send order confirmations and shipping updates
• Improve our website and services
• Comply with legal obligations
• Send marketing communications (with your consent)

4. Analytics and Cookies

4.1 Google Analytics & Google Ads

We use Google Analytics to understand how visitors interact with our website, and Google Ads to measure the performance of our advertising. These services:

• Collect anonymized data about website usage
• Use cookies to track user behavior
• Provide insights to improve user experience
• Measure ad conversions (such as completed purchases) and build remarketing audiences for Google Ads
• Are governed by Google’s Privacy Policy
• Always active to ensure optimal service quality

4.2 Meta Pixel

We use the Meta (Facebook) Pixel, an analytics and advertising tool provided by Meta Platforms, Inc. This service:

• Sets cookies and measures actions you take on our website, such as viewing products, adding items to your order and completing a purchase
• Shares these events with Meta to measure the effectiveness of our advertising
• Helps us deliver and optimize ads, and reach audiences across Meta platforms (Facebook and Instagram)
• Is governed by Meta’s Privacy Policy

4.3 Cookie Usage

We use cookies for essential website functionality, analytics and advertising. These cookies:

• Essential cookies keep the website and your order working and are always active
• Analytics cookies (Google Analytics) help us understand and improve website performance using anonymized data
• Advertising cookies (Meta Pixel and Google Ads) measure and optimize the ad campaigns that bring visitors to our store
• Are used to provide and improve our services to you

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• With payment processors (Paystack) to complete transactions
• With shipping partners to deliver your orders
• With service providers who assist in our operations
• When required by law or to protect our rights
• With your explicit consent

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption of data in transit and at rest
• Secure payment processing
• Regular security assessments
• Limited access to personal information
• Secure data storage practices

7. Your Rights (POPIA Compliance)

Under South African POPIA, you have the following rights:

• Right to Access: Request a copy of your personal information
• Right to Correction: Request correction of inaccurate information
• Right to Deletion: Request deletion of your personal information
• Right to Object: Object to processing of your information
• Right to Withdraw Consent: Withdraw consent for analytics
• Right to Data Portability: Request data in a portable format

8. Data Retention

We retain your personal information only for as long as necessary:

• Order information: 7 years (for tax and legal compliance)
• Customer account data: Until you request deletion
• Analytics data: 26 months (Google Analytics default)
• Marketing preferences: Until you withdraw consent

9. International Transfers

Some of our service providers may be located outside South Africa. We ensure that:

• Data transfers comply with POPIA requirements
• Adequate safeguards are in place
• Service providers meet our privacy standards

10. Children's Privacy

Our services are not intended for children under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Updating the “Last updated” date

12. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

13. Complaints

If you believe we have not handled your personal information in accordance with this policy or POPIA, you have the right to lodge a complaint with the Information Regulator of South Africa: